Our approach to knowledge management is driven by the strategic character of the business and focuses on developing the right balance between proceduralisation and personalisation approaches to leveraging the knowledge of the business and its relationships. We use a number of purpose designed tools developed by Celemi and SKA to enable management teams to understand, explore and develop the knowledge sources that they otherwise do not see or take account of in strategy development.

The benefit of our approach is that it highlights the role of knowledge in creating sustainable competitive advantage and focuses top management on the relationship between intangible resources and revenue and margin growth. Our approach moves the business from using lag indicators of performance to lead indicators of value creation.